![]() ![]() Colourful and weirdly attractive, these slimy mariners attracted great worldwide digital interest. The Sea Slug Forum provided a digital space where you could ask questions, post information and find out more about nudibranchs, bubble-shells, sea hares and other sea slugs. By 2001 Australian Museum online included 7 websites including one which highlighted just how useful this new medium could also be as a way of generating increased interest in the Museum’s core work - science. In 2000 the Museum was awarded the NSW Premier’s Gold Award for best practice in the provision of internet services. ![]() People plugged into the web as a primary information source– and crucially as far as museums were concerned – as the go to point to find out about interesting places to visit. The Annual Report for 1995/96 proudly announced, ‘The Australian Museum now has its own site on the World Wide Web…’.Īlong with other museums around the world, by the start of the noughties the Museum understood the importance of a web presence so it could be ‘found’ on the Web via search engines like Google. To answer the question you’d probably have to go back to the launch of the Museum’s website and subsequent evolution of its digital presence over the following decade. Natural history specimens as social media stars - how and why did the Australian Museum get into the social media space and what are we doing there? The rise of social media star ‘Mr Blobby’ raised an obvious question in 2010. ![]()
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